In the visually driven world of architecture, social media is more than a nice-to-have — it’s one of the most powerful tools you can use to showcase your work, connect with potential clients, and build long-term visibility for your firm.
Whether you’re a solo designer or a growing studio, this guide will walk you through how architects can use social media effectively, without becoming full-time content creators.
People hire architects they trust — and social media helps you build that trust before they ever pick up the phone.
Here’s what social media can help you do:
Build credibility by showing real work and behind-the-scenes thinking
Increase visibility when potential clients research local firms
Connect with collaborators, builders, and referral sources
Tell your story — not just with finished photos, but with process, personality, and values
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The most visual platform — perfect for architecture.
What to post:
Finished project photos
Sketches, diagrams, and render-to-reality stories
Short videos or walkable VR tour snippets
Site visits, materials, and process shots
Tips:
Use location and hashtag targeting (#modernarchitecture, #passivehouse, etc.)
Create carousels with before/after visuals
Save Stories as Highlights (e.g. “Process”, “Concepts”, “VR”)
Ideal for B2B marketing, commercial projects, and professional storytelling.
What to post:
Case studies with client results
Awards or press mentions
Design thinking or problem-solving insights
Collaborations with builders or developers
Bonus: LinkedIn is great for attracting talent, too.
Excellent for discovery, especially for residential architects and interior-focused projects.
What to post:
Pinboards by project type (e.g. small homes, scandi-modern, kitchen layouts)
Blog articles or virtual home tours
Moodboards or material concepts
Note: Link everything back to your portfolio or website!
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Not for everyone — but great if you have walkthroughs or timelapse builds.
What to share:
Short virtual tours (with commentary!)
Day-in-the-life content
Educational clips like “Design Mistakes to Avoid in Small Homes”
You don’t need to go viral — just show you’re active and thoughtful.
Social media doesn’t mean constant selling. Focus on educating, inspiring, and inviting your audience into your world. Some content ideas:
Finished project highlights
Work-in-progress sketches or site photos
Virtual walkthrough links or clips
Design values and firm philosophy
Client testimonials or stories
“This or that?” polls (great for Instagram Stories)
You don’t need to post daily. Even once or twice a week can build momentum if it’s consistent and valuable. Use a simple content calendar like:
| Week | Post Type 1 | Post Type 2 |
|---|---|---|
| 1 | Finished Project | Behind the Scenes |
| 2 | Client Quote | Walkthrough Clip |
| 3 | Design Tip | Sketch / Diagram |
| 4 | Portfolio Highlight | Team Feature |
You don’t need drone videos or high-end renderings for every post. Even simple visuals — a clean sketch, a room layout, or a screen recording of a walkable model — can be powerful.
If you’re using tools like Visiofy, you can:
Generate QR codes to embed in posts
Share screen captures from immersive walkthroughs
Link directly to interactive models in your bio or Stories
Use your captions to tell a story — what was the goal, the challenge, the result?
Be consistent, not perfect — progress > polish
Use relevant hashtags and geotags
Link your social posts to your portfolio or contact page
Mix personality and professionalism — your clients want to connect with real people
Your designs are powerful — and social media helps the right people discover them.
By combining great visuals with a few marketing fundamentals, architects can use social media to grow their brand, attract better-fit clients, and create work that aligns with their vision.
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